Good horsemanship is built on solid basics…so is good business!

Posted by Lisa Derby Oden
Lisa Derby Oden
I've been fortunate to be involved with horses throughout my life... so far that
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on Friday, 28 August 2015
in Reflections & Serendipity

Horse Industry Innovation

It's really interesting to see the ideas that people have to make things better for horses and humans in the industry. I've seen a few good examples lately and wanted to share them with you.

Saddle Fitting Simplified is in development stages and looks like a great next step in saddle fitting.

Here's a bridle that takes into account the nerves and pressure points on the horse's head.

Have you seen the new mesh show jackets? For years I wondered about the wisdom of being dressed from head to toe in black - black riding helmet, black wool jacket, tall black hunt boots - on the hottest days of the summer. Finally an alternative!

What is your favorite innovation in the industry? I'd love to hear about it and share it with everyone here too. Drop me an email that includes your favorite innovation, why, and name - I'll be sure to credit you for your contribution.

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About the author

Lisa Derby Oden

I've been fortunate to be involved with horses throughout my life... so far that is! Early in my career I owned and operated Derby Farm, a riding stable in Buxton, Maine. I have also worked as a freelance riding instructor and bring all this practical experience to my consulting work. Blue Ribbon Consulting focuses on business and nonprofit development in the equine industry. I provide evaluation, planning, research, marketing and problem-solving services to take you successfully through all your horse business transitions. I've worked with clients around the world, and have received state and national honors for my work in the equine industry. Since I love this industry and believe in it, I've also been a nonprofit founder, board member, and executive officer for local, state and national organizations. I've worked with nonprofits in strategic planning, program development, corporate development, fundraising, grant writing and grant administration. Part of this wonderful journey has also allowed me to serve as adjunct faculty and guest lecturer at several universities, and to deliver business development, marketing, and leadership seminars throughout the United States. I also developed and oversaw the Entrepreneurs Resource Center for a community college. I've published two books, have been a columnist and freelance writer for many trade publications, and am a partner in the CD series “Inventing Your Horse Career.”

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