Good horsemanship is built on solid basics…so is good business!

Business Consulting


Running your own business puts you into a competitive arena. You need focused strategies during key transitions to assure your growth and success. Take the lead with your competition and jumpstart your success now with our horse industry, business and marketing expertise. We offer consulting services, classes and additional resources providing practical, proven and creative advice that you can use right away.


Customized, confidential strategy and planning services for the success of your horse business.

We provide a fresh set of eyes, an objective approach, and a comprehensive evaluation process for your individual situation.

Do you want to:

  • Start a new horse business and aren’t sure where to start
  • Prepare a business plan and can’t seem to find an example that applies to the horse industry
  • Attract more customers and don’t know how to reach them
  • Take your business to the next level and don’t know what the steps are
  • Determine which of your ideas for new services or products will do the most for your horse business
  • Give your horse business a makeover or re-energize
  • Develop an intergrated marketing plan that targets your audience and establishes ongoing communication with your clients
  • Explore business issues beyond those mentioned here


Give Blue Ribbon Consulting a call.

Starting with investigation and research, followed by evaluation of alternatives, we work with you to define an actionable strategy for you to implement. Our services are tailored to meet your unique needs.

  • Feasibility Studies
  • Business Plans
  • Business/Market Strategy Analysis
  • Strategic Planning
  • Marketing
  • Program Development
  • Research




Learn more about Blue Ribbon’s Policies and Procedures.


file0001729350380 Photo credit: Mary R. Vogt,

Tax Deductible

In many cases, consulting fees are tax deductible. In the USA, all expenses of continuing education undertaken to maintain and improve business and professional skills are tax deductible (Treas. Reg.1-162-5, Coughlin vs. Commissioner, 203F 2d 307). Contact your tax professional for more details.

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Penniless Philanthropy

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Recent Blogs


"When I was an adjunct at UNH, Lisa Derby Oden brought a wealth of information and knowledge about current issues facing the equine industry locally and nationally to the equine science students there...Lisa provided a full understanding of how each segment of the industry is dependent upon each other for stability and growth. Her in-class workshops helped students increase their awareness of problems encountered in the equine field. She offered opportunities to learn about small business operations and professionalism.

Time and again, she offered UNH undergraduate students insights into current horse industry trends which have an effect on their chosen equine profession. I sat in on Equine Business Management when Lisa offered it through UNH. It helped me tremendously with my own business on my farm. I highly recommend her industry workshops as a must do walkthrough before venturing into any horse-related business. "

Heather Smith, Sunrise Bay Farm, Durham, NH