Good horsemanship is built on solid basics…so is good business!



Are you looking for a speaker that knows the horse industry?

Do you want to provide insight into horse business planning, program development, and marketing?

Is your horse association looking for ideas for growth and sustainability?  

Lisa Derby Oden, Blue Ribbon Consulting principal, has been a speaker nationally on the horse industry and business and association related topics since 1995. Topic ideas include:

            Growing Your Horse Business

                        Horse Business Cycle

                        Top 10 Horse Business Concerns

                        Tools to Start or Grow Your Horse Business

            Making Sense of Marketing

                        Horse Business Marketing Tools       

                        Three-Pronged Promotion Strategy

            How Well Do You Know the Horse Industry?

                        Horse Industry Literacy

                        Everything’s Connected


What You Get:

  • Professional and well organized talks on topics of your choice.
  • Time for each talk of 45 minutes to 2 hours. Lisa leaves time for Q&A.
  • More than one talk per conference. Lisa will speak several times on different topics of your choice.
  • Free handouts for seminar participants.
  • Publicity for your conference or association on Blue Ribbon Consulting website and other media.

Many other Horse Business Management and Leadership Topics are also available. These include: Horse Industry Careers, Successful Lobbying for Equestrian Interests, Customer Service, Team Building & Leadership, Time Management, Volunteers, and Horse Association and Non-Profit Development topics. Blue Ribbon can prepare talks on topics of your choice – if you don’t see what you need, contact us for details.

flat out

 Artwork courtesy of Jeanne Maguire Thieme - Flat Out








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Recent Blogs


"When I was an adjunct at UNH, Lisa Derby Oden brought a wealth of information and knowledge about current issues facing the equine industry locally and nationally to the equine science students there...Lisa provided a full understanding of how each segment of the industry is dependent upon each other for stability and growth. Her in-class workshops helped students increase their awareness of problems encountered in the equine field. She offered opportunities to learn about small business operations and professionalism.

Time and again, she offered UNH undergraduate students insights into current horse industry trends which have an effect on their chosen equine profession. I sat in on Equine Business Management when Lisa offered it through UNH. It helped me tremendously with my own business on my farm. I highly recommend her industry workshops as a must do walkthrough before venturing into any horse-related business. "

Heather Smith, Sunrise Bay Farm, Durham, NH