Good horsemanship is built on solid basics…so is good business!



Workshops offer an environment to focus on business planning, horse association development, marketing, program development, and team building and leadership topics.

Workshops provide you with interactive, hands-on learning, and can be offered in half-day, one-day, or two-day formats.

We design workshops around the client’s requests and needs, and travel to your location to deliver the workshop.

Workshop topics include:

  •  How to Write a Business Plan for a Horse Venture
  •  If I Build It, Will They Come? – How to Conduct a Feasibility Study
  •  Evaluate Your Marketing Plan ….Oh, You Don’t Have a Marketing Plan?
  • The Year Ahead: Action Planning and Marketing for Success
  • Project Management Skills Applied To Your Horse Business or Association
  • Pulling at the Harness Together: Team Building & Leadership Skills
  • Put the Giddy-Up Back in Your Horse Association with Strategic Planning


Ideas for Workshop Organizers

Workshops can be organized and conducted by an individual, a horse facility, or a horse association. The workshop can be open to the public, or can be conducted entirely as an in-house event for your facility or association.

Workshops usually are considered to be 9 to 5 with an hour for lunch and two fifteen minute breaks. Fees vary according to length of workshop and number of participants.

Consider looking for sponsors for your workshop, or collaborating with other horse facilities or horse associations.

Workshop design can include a variety of formats that include mini-lectures, hands-on, interactive sessions, and individual consultation.

If you don’t see what you need, contact us for details. I'd also love to hear your ideas and questions!

patience copy

Artwork courtesy of Jeanne Maguire Thieme - Patience 

Subscribe to Our Emails

Get your FREE Marketing Tools Catalog!

What's New

Penniless Philanthropy

Next Round deadline - July 15, 2017

More Information


Recent Blogs


“As program coordinator for a two-year project in New Hampshire, I was responsible with identifying and securing consultants who could assist beginner farmers with developing a business plan for their Agricultural enterprise. This required consultants to have proven business development skills, an understanding of small-scale farms and the ability to mentor as well as consult individuals. 

Lisa far exceeded these skills and did so with top-notch professionalism and knowledge. She brought to each business owner a strong background in agriculture and business allowing the farmer to develop a plan they could implement with confidence. 

Lisa kept me informed at all times during the project with detailed and pertinent feedback. She was a pleasure to work with and I look forward to the opportunity to do so again. I would recommend Lisa to any business owner, whether they are a start-up or well established, who may be seeking assistance with their business development.”

Charlene Andersen,  Kamigo Marketing, Nottingham, NH