Growing Your Horse Business by Lisa Derby Oden

Do you need a leg up in planning or expanding your business?

This hands-on workbook covers these topics: 

• Understanding the Business Cycle • Industry Overview • What Skills Do I Need to Run a Horse Business? • Business Planning as the Tool to Success • Elements of a Business Plan • Sample Business Plan • Presenting Your Plan for Financing • Keep the Cycle Going

You also get: • Worksheets to assist you in developing your horse business or moving it forward • Business Cycle Profiles that offer a true-life glimpse at people in the industry • Tips~Bits~ Keepers for ideas, tips, and notable quotes • Resource lists and contact information of additional sources, services, agencies, publications, and software • The story of Sarah Cardinal, a fictitious person, as an example throughout the workbook

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Bang For Your Buck: Making $ense of Marketing For Your Horse Business by Lisa Derby Oden

Lost in the marketing mystique? Looking for the biggest bang for your buck?

This hands-on workbook covers these topics:

• To Market, To Market • Marketing Audit: A Closer Look • Capture Your Marketing Profile • Today's Consumer • Building Your Marketing Plan • Implementing Your Marketing Plan • Monitoring Your Marketing Plan • More Marketing Ideas • Marketing Samples
 

You also get: • Horse Business Profiles • Media Profiles • Worksheets • Resources and plenty of examples • The story of Sarah Cardinal, a fictitious person, as an example throughout the workbook

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Blue Ribbon Business Articles - Single Issue - by Lisa Derby Oden

You’ll find a practical and accessible approach to managing and marketing your horse business or association in these articles. See the Blue Ribbon Business Index of all the articles written for years 1 through 12.

 

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Blue Ribbon Business - Years 1 through 13 - by Lisa Derby Oden

You’ll find a practical and accessible approach to managing and marketing your horse business or association in these articles. Get the Blue Ribbon Business Index for years 1 through 13 that covers topics across these areas:

• Horse Business Management • Marketing • Human Resources • Industry Overview • Program Planning & Implementation • Horse Nonprofit Development • Professional Development • Resources • Consultant’s Corner • For Your Consideration – notable quotes

 

 

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