Good horsemanship is built on solid basics…so is good business!



Are you looking for a speaker that knows the horse industry?

Do you want to provide insight into horse business planning, program development, and marketing?

Is your horse association looking for ideas for growth and sustainability?  

Lisa Derby Oden, Blue Ribbon Consulting principal, has been a speaker nationally on the horse industry and business and association related topics since 1995. Topic ideas include:

            Growing Your Horse Business

                        Horse Business Cycle

                        Top 10 Horse Business Concerns

                        Tools to Start or Grow Your Horse Business

            Making Sense of Marketing

                        Horse Business Marketing Tools       

                        Three-Pronged Promotion Strategy

            How Well Do You Know the Horse Industry?

                        Horse Industry Literacy

                        Everything’s Connected


What You Get:

  • Professional and well organized talks on topics of your choice.
  • Time for each talk of 45 minutes to 2 hours. Lisa leaves time for Q&A.
  • More than one talk per conference. Lisa will speak several times on different topics of your choice.
  • Free handouts for seminar participants.
  • Publicity for your conference or association on Blue Ribbon Consulting website and other media.

Many other Horse Business Management and Leadership Topics are also available. These include: Horse Industry Careers, Successful Lobbying for Equestrian Interests, Customer Service, Team Building & Leadership, Time Management, Volunteers, and Horse Association and Non-Profit Development topics. Blue Ribbon can prepare talks on topics of your choice – if you don’t see what you need, contact us for details.

flat out

 Artwork courtesy of Jeanne Maguire Thieme - Flat Out








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“As program coordinator for a two-year project in New Hampshire, I was responsible with identifying and securing consultants who could assist beginner farmers with developing a business plan for their Agricultural enterprise. This required consultants to have proven business development skills, an understanding of small-scale farms and the ability to mentor as well as consult individuals. 

Lisa far exceeded these skills and did so with top-notch professionalism and knowledge. She brought to each business owner a strong background in agriculture and business allowing the farmer to develop a plan they could implement with confidence. 

Lisa kept me informed at all times during the project with detailed and pertinent feedback. She was a pleasure to work with and I look forward to the opportunity to do so again. I would recommend Lisa to any business owner, whether they are a start-up or well established, who may be seeking assistance with their business development.”

Charlene Andersen,  Kamigo Marketing, Nottingham, NH